Are you looking for tips and trek to build healthy customer relationship? Or you find it difficult to won the heart of your customers to keep them coming back for more? If so, then you are in the right place.
In this article, you will learn all the tricks involved in building a healthy customer relationship. Are you ready to learn? If yes, that's good but before we could get started, let's first quickly discuss the following terms; Build, healthy, customers, relationship and entrepreneur.
This will help us to clearly know exactly what are required to build strong healthy customer relationship and customer base business or Businesses.
Build: It simply means to form by combining materials, or parts or Ideas. It is also means Create. What did this have to do with Customer relationship? Well it means a lot. You can't have strong Customer relationship or customer base business without you creating it.
So if you want to have genuine relationship with your customers, you must put your customer Service skills, ideas to work and resources to build it.
A customer: Is a person or organization that buys something from a shop or business. This to say that, anybody that isn't buy from you is not your customer, only those that buy from you that are your customer and you have to develop ways to make these people (customers) happy and that is exactly what we're up to here, so keep calm and read on.
Relationship: It simply means connection between you and your customers. How do you connect with your customers and how effective is your connection with them? If you can answers these questions above positively then you have nothing to worry about how to building a healthy customer relationship. If you can't, no cause for alarm, you're in a right place to master the trick to do so.
Health: It simply means a toast to prosperous. It also means the Security and successful functioning of something. What this has to do with customer relationship? It means your connection with your customers has to be secure and running smoothly.
How can you do this? You don't know how right? Nothing to worry about you will discover what to do later in this post.
Entrepreneur: An entrepreneur is a person who starts or organizes a commercial enterprise, especially involving financial risk. The relationship between a customer and an entrepreneur is the link, contact or dealings between these people as individuals or in groups. So that is the meaning of entrepreneur.
I have come to discover in my years of studies that every normal human being always yearn to be successful, and be his/her own boss, and become a great personality, a man of influence and live a very comfortable and pleased life.
The above statement also applies to every entrepreneur too. But that cannot be achieved without building a very healthy and effective relationship with your customers. A good relationship between you and your customers make your business or company indispensable to your customers.
So let's begin with the tips.
12 ways to develop a healthy customer relationship
Here are some ways to develop strong customer relationship that will boost your Sales 1000%
1. Be friendly:
Friendliness is often in short supply in this modern business world, yet it is always highly valued when offered. Your shop should be a place customers will be happy to visit. In fact, if you can't make friends don't be a salesperson or retailer.
If I enter your shop and you display an offhand manner or "a take-it-or leave-it-attitude" I will never come back to your shop for anything again. Happiness comes to those who spread or share happiness.
Customers prefer to deal with those they admire and feel at ease with, and here is how you can become a friendly sales person below;
- You should be easy to talk to.
- You should be neat and clean
- You should never be too busy to give attention to your customers.
- You should be nice but firm
- You should never feel superior to your customers.
- And lastly go beyond "good morning sir/ma.
When a customer come to your shop show concern by asking them such as how are you doing today sir or ma, how was your night or day? Or how is your family? This shows them your personal interest in them. This will enhance your relationship with them.
2. Be etiquette to your customers:
The best way to create or maintain a healthy customer relationship with your customers is to be courteous to your customers. You must display good manners towards them. There is a popular word saying; A Customer is the king" and other one Saying; A customer is always right
According to Mrs. Modupe in her book, "the wise entrepreneur", there are only two rules for customer treatment, to enhance good customer relationship and successful business.
Rule 1: The customer is always right?
Rule 2: When you think the customer is wrong refer back to rule one.
Knowing how to get along with people will help strengthen the relationship between you and your customers, whether a customer is rude, foolish, difficult, outright stupid or childish, he/she is still right. Your good attitude towards your customer to keep your business going and growing is very necessary, your customers are the reason you open the business in the first place.
3. Do learn to apologize quickly when necessary.
It does not cost you anything or dine to apologize to your customers. Admit errors caused by you or your staffs. It takes you nothing to apologize to your customer.
4. See the positive side of your customers
In order to have a genuine customer relationship, try as much as possible to see customer positive side, this will help you to sell more easily. This is how it work, when an angry customer enter your shop and you focus on the anger, not the person, you may not sell, but when you welcome him/her with a smile and act as if you do not see the frown, then, the first hurdle is crossed into sales opportunity.
In your dealing with people, especially your customers always see a ½ full cup not an empty cup; this positive manner will enhance your customer relationship and selling point.
5. Your price must be reasonable:
Avoid the greed of trying to make a lot of profit in just one deal. You can succeed to do so but the customer might not come back again and at the same time he/she will lose the trust he/she has for you. Customers practice economic Calculation in their favor. They want the very most for the very least and they will buy from who they feel can best give it to them. So price is the Centerpiece of your relationship with your customers.
It must not be too high, to enable your competitors take the lion share of the market or too low to make you close shop if you cannot break even. You must learn how to set a fix price that will yield you enough profit to keep you on the business.
6. Create a customer-center business:
If your business is a customer centered, your focus should be on your customers needs, you must have excellent customer Service to help you stand out of the crowd. We are in knowledge era where by every impediment we encounter can be solve by acquiring the night knowledge to solve it.
Always think of your customer as your gust because that is the only way you can retain them. Try to make them comfortable and relaxing in your shop, as much as possible. I just want you to know that, the longer customers stays in your shop, the more they likely buy.
Customer centered business is a type of business that treat their customers like kings and queens. They serve their customer to the fullness and with faithfulness which enhance their relationship with their customers.
7. Make your office/shop attractive:
The incredible look of your shop/office is an important promotional tool. Whether you operate offline or online store, make sure it is attractive. No one like dirty environment neither likes to deals with dirty person. Use display fixture and fittings that complement the decoration of the interior of your shop.
Also consider safety and convenience in addition to the beauty of your shop fixtures. By doing this, you are enhancing your customer relationship without hassles.
8. Dont be a mono-cultural entrepreneur:
Be a multi-cultural businessman. Lean to run your business without discrimination of people, race, gender, colors, language, religion or ethnicity. To build a strong healthy customer relationship, you need to remove Sentiments and fanatics of any kind. After all money does not speak any langue or belong to any relative religion group.
If your company is flourishing, you can print your hand bills and other promotional materials for advertisement in different ethnic language to enhance your customer relationship and market reach.
9. Sell only quality products/services:
Qualities products or services are what will set you apart from your direct or indirect competitors. Many products floor the market these days but only few of these products that are quality. Therefore at this time of fake and counterfeiting, do not put your business and customers at risk. As a business person, don't go after the cheapness of a product rather after the quality of the product.
Quality products always sell themselves and at same time advertise themselves. Any products that will damage your reputation or your relationship with your customers avoid it amicably.
10. Don't go out of stock:
This is very, very important. It's what stopped me going to a supermarket beside my former office. They always out of stock. "Sorry we don't have it at the moment" is the main language there, and this hurt my feeling so much. I have no any other option than to stop going there. The Bitter part of this was that; not only me that have stopped to go there, included my co-workers too.
Therefore you can see how they lost customers because of their lack of having what customers need at a particular time. It is very dangerous to go out of goods or merchandise that customers want. It is important you keep tabs on sales-to-Stock ratios. This will help you to know how much goods you should have in your store. You may use this ratio on week-to-weak basis or month-to-month bases
11. Go beyond standard to satisfy your customers:
If you can add extra value to your customers than your competitors then, you will attract more customers, well recognize and trusted than your competitors who means customers retention, more leads and sales.
If you can go beyond standard to satisfy your customers, they will likely to purchase everything they need from you if you have them. It accelerates your customer relationship and eases your marketing Journey because most of them will tell their family and friends about your business. In fact some of them will come along with them to shop from you.
The reason is everyone need to be well serve and respected, and that is what set success full entrepreneur apart from other entrepreneurs. They know clearly what is entrepreneur and what business is, or how to run a successful business.
12. Be a man/woman of integrity:
Integrity and honesty will strength the relationship between you and your customers. An honesty man with faith in his goods is resistible. Profit comes from building up your business on Sound principles. Exceed your customers expectations. What you cannot do, don't tell then. Be a man of trust, one who says this and is that. Customers love straight forward person.
They like someone they can really on, and someone who always sell them original products or render them incredible service. So if you truly want to build strong customer relationship then make this as your number one priority. There are a lot more ways to develop a healthy relationship with your customers, but there are some of them above.
Be genuinely interested in your customers and their needs. You must have excellent customer service to help you stand out of the crowd. Finally, in your dealing with people especially your customers always see half-full Cup not half empty cup. This positive attitude will enhance your customer relationship and your unique selling point.